Paramore|Redd Online Marketing

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Paramore|Redd Online Marketing

124 12th Avenue South, Suite 510
Nashville, Tn 37203
(615) 386-9012

Strategy / Planning

All the services you see on this page are for naught without good, strong strategy and planning. The best designs, the brightest ideas will flop like beached fish. We have a process that is both focused yet relaxed to make sure we’re getting the important things right: audience ascertainment, functionality, media optimization, user experience, and results, results, results. If you’ve never been to a meeting with a lady wearing a pink boa, it’s time.

We create award-winning designs based on sound strategies and knowledge from our renowned Discovery Process. Juxtaposing a great user experience with complex information architecture is one of the things we do best. We design and develop sites both large and small, in conjunction with traditional ad and branding agencies, or we can create original design from scratch. We’ve enough creative brainpower to light up a football stadium. Touchdown, you!

Long before we start building your site, we determine strategies, audiences, functionality and any necessary programming you’ll need. We’ve developed a pretty tight process that ensures you get the benefit of two of our mantras: We deliver every point of every proposal, and we deliver on time. And our design and development team creates top-notch standards-based code and rock-steady content management systems. Our folks are zealots about ‘em. Happy zealots. You can’t beat a happy zealot.

Our media department is second to none, a crack team that’s been-there-done-that in NYC, LA and Atlanta. Our planning and attention to detail mean your bucks are getting targeted just so. Whether it’s online lead generation, display, email or search, our girl Kate Gallagher’s merry band of online marketers will get you in front of the prospects and employ a combination of innovative tactics to optimize your buy ‘til it squeaks.

Ah, the Holy Grail. Online advertising that’s not really advertising. Viral stuff is morphing into social initiatives right before our eyes. We have peeps who get this stuff and can help figure out if it’s right for you. Do you need a Facebook app? Let’s find out. Meantime, our experience with the Tennessee Department of Tourist Development and CMT speak for themselves. Check out our stuff for Gone Country 3. John Rich is waiting.

Everybody’s conceited about something. This is one of ours. We’re masters of email from concept to the inbox: strategy, design, best practices, optimization. We have two email marketing goddesses on staff and test every campaign for rendering and accessibility to inboxes until we know it’s going to look right and not get flagged as spam. We use our own dedicated IP and encourage and educate every client on how to get the most from email, which, BTW, still has a kickass ROI.